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Licia Florio / リチア フローリオのロマンスから始まる物語

Licia Florio / A story that begins with the romance of Licia Florio

Licia Florio's nail collection is currently being held as a pop-up at It's so easy. They offer premium vegan nail polishes that are ethically and sustainably produced in small quantities. What kind of message is contained in Licia Florio's nails? Let's take a look into the world of Licia Florio together.

What is Licia Florio?
This story began with the romance of Milanese Licia Florio, who left the Italian luxury brand Marni. Based in Milan, the brand develops yoga wear made from infinitely reusable materials such as 100% recycled and upcycled regenerated nylon. Nail polish was born as the brand's beauty line. Premium vegan nail products, which are committed to ethical and sustainable small-scale production, pursue sustainability even at the packaging level. They actively use bottles that are infinitely reusable without plastic, sustainable bamboo that requires less water and no pesticides when grown, and sustainable cotton that has no impact on the natural environment or local community. They select NPOs that meet their needs and donate 1% of their sales.

Innovative Recipes (24 Free)
With innovative recipes (24-free) that do not contain toxic chemicals, we propose beauty that cultivates a rich mind and body with a holistic attitude. It is made with exclusive recipes that do not sacrifice our health or the environment. We are committed to being 24 -free, which does not use any harmful substances, including those that may cause hormone imbalance, reduced fertility, fetal risk, immune system disorders, respiratory difficulties, nerve damage, cancer, eczema, allergies, irritation, microplastics, and non-biodegradable chemicals that are harmful to the environment.

A new look for the Remover
Lithia Florio's nail remover is blended with basil and sage essential oils. It is formulated without acetone, which has a pungent smell typical of removers, and gently and effectively removes nail polish. It nourishes and hydrates the nail bed without straining the cuticle. It has no toxic smell at all. You will be amazed at how easy it is to use, and it is no exaggeration to say that you can remove your nail polish with a plant-blend oil. A small amount will remove your nail polish smoothly while soothing you with the pleasant herbal scent. It also removes glitter cleanly, so you can spend your time removing your nail polish stress-free. On days when you are not wearing nail polish, you can also massage your nails with this remover oil. This is a masterpiece that will overturn your image of a remover.

Connection with YOGA <br>I am also a yoga instructor. Licia Florio's goal is to balance the physical energy (grounding) during the precious 5 minutes spent doing your own nails. Instead of just waiting for your nails to dry, turn it into meditation time and take a slow breath. A nail series inspired by yoga has been created so that you can enjoy harmless air even while breathing.

Messages in nail colors
"Opale" is inspired by Licia's favorite natural stone, the opal. The unique light of the opal symbolizes free energy and enhances creativity. In addition, all the nail colors and names contain messages that connect the body and mind, such as "India" inspired by the purifying incense from the fire and smoke of Palo Santo burned before hot yoga, and "Luna" inspired by the power of the moon and the universe that affects women's bodies. The conscious color collection creates a moist and natural shine that blends perfectly with all skin tones.

After enjoying Licia Florio's short story, you will strangely want to touch Licia's products. Eriko from the It's so easy press team also bought the nail polish right away.
The event will be covered in the staff column, so please take a look at that as well.

>Read Eriko's staff column here!

The Licia Florio POPUP will be held until July 21st.
We look forward to your visit.

[Dates] Friday, July 8, 2022 to Thursday, July 21, 2022
[Business hours] 12:00-19:00 *Closed on Tuesdays [Venue] It's so easy
[Address] 5-3-10 Minamiaoyama, Minato-ku, Tokyo 107-0062, Japan FROM-1st 1F
[Telephone] 03-3400-0340

It's so easy

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