Shipping fee is 600 yen nationwide (free for orders over 11,000 yen including tax)


It's so easy, which is located in Minami-Aoyama, Tokyo, is a store that designs free and rich lifestyle with a focus on organic cosmetics, apparel, and miscellaneous goods. You'll find our collection of clothing with simple design yet high quality, beautiful and confortamble, organic cosmetics that are kind to both your mind, body and the environment, and well-designed miscellaneous goods and accessories that will make your everyday life a little more wonderful.

Our buyer have traveled around the world to look for the products with "Good design, Good quality, and Good feeling" and with "Story, Special and Surprise". We hope you relax and enjoy shopping at a space warmly decorated with re-used materials, wood, metal and brick.

Based on the concept of "Something with a story, special feeling and impression", I saw the thoughts, passion, and philosophy of the people who create products and collected ones I actually used and felt truly good to use from all over the world.

Since skincare products or cosmetics are something you use everyday, I'm particular about not only the ingredients and effectiveness but also to the scent and texture, and I select items that make you feel confortable and happy, and also stress-free and kind to both your body and mind and also the environment.

As for daily use items such as underwear and towels, I selected ones with simple design that fit into daily life as 'an eternal go-to item' and with quality material that will be used for a long time. I believe it is also environmentally friendly to take good care of the products you really like for long time.
Buyer: Naoko Hada
SHOP in Minami-Aoyama
Other than online store, we have a retail store in Minami-Aoyama, which is a 5-minutes walk from Omotesando Station. You can enjoy shopping, trying all products there. We look forward to your visit.

It's So Easy
FROM-1st 1F, 5-3-10 Minamiaoyama, Minato-ku, Tokyo
OPEN: 11:00-19:00
CLOSED: Wednesday
TEL: +81-3-3400-0340
By train
5 minutes walk from Omotesando Station, Exit A5, Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon Line.

By bus
Nearby "Seinan Elementary School" bus stop of Chii Bus Aoyama Route.
5 minutes walk from "Minami Aoyama 6-chome" bus stop of Toei Bus Shibu 88.

By car
You can use the FROM-1ST parking lot. For parking services, please feel free to ask our staff.
About our products
In order to ensure that customers can enjoy shopping at ease, we have made a contract with all brands and were authorized as an official retail store. As for the imported products, we directly cotract with oversea brands and import and inspect them under proper distribution management in accordance with domestic and international laws. We do not have any parallel imported products.

Available for pick-up in store