New products from URB.APOTHECARY

URB APOTHECARY will be releasing four new items at It's so easy on Thursday , May 9th , 2024 .

Sugar Scrub (Guava Scent) 297g ¥12,100 (tax included)

The fresh fruity scent of guava and helichrysum will make you smile as soon as you open the lid. This creamy scrub made with sugar, shea butter, and murumuru butter is gentle on the skin and is recommended for caring for delicate areas such as the neck and hips.

The characteristic ingredient, Murumuru Butter ( Astrocaryum Murumuru Seed Oil ) , is extracted by low-temperature pressing from the seeds of the Murumuru palm. It is rich in fatty acids, strengthens the skin's barrier function, and absorbs and locks in moisture. Guava seed oil is also rich in antioxidants such as vitamins A , C , and E , and protects the skin from environmental damage, has a high ability to retain moisture, and helps maintain the flexibility of the skin, giving it firmness and elasticity. It also has anti-inflammatory properties.

Illuminating Serum (Bronzer/Highlight) 10ml each ¥5,500 (tax included)

Let's start with the bronzer serum on the right of the photo. Bronzers are not very familiar to Japanese people, but simply put, they are an item that creates a tanned complexion. This serum is based on safflower oil, jojoba seed oil, and rosehip oil, and while nourishing delicate skin, it creates a healthy, tanned complexion with a lustrous finish. Its light texture spreads easily, so it can be used on both the face and body. It can also be used as a shading agent on the forehead, cheekbones, and jawline. It is also recommended to apply a small amount to brown eyeshadow to add a lustrous or pearly finish.

The highlight serum is also based on safflower oil, jojoba seed oil, and rosehip seed oil. Apply to the bridge of the nose, cheekbones, center of the forehead, collarbone, corners of the eyes, lips, and even hair. Smoothly blend into areas where you want to add shine. The fine pearly finish is very elegant, and I personally recommend mixing a small amount with your foundation base or sunscreen to make your skin shine.

Mask brush ￥5,500 (tax included)
A vegan brush that spreads clay, masks, etc. evenly. The fan-shaped brush allows you to apply a wide area at once, eliminating unevenness.

I realized that using a brush makes it possible to apply the product so beautifully. Until now, I had been spreading clay and masks with my hands, but by applying them evenly, I was able to eliminate the difference in drying time between different parts! I was impressed. When using special care, it's important to pay attention to the tools you use. You can actually try them out at the store, so please feel free to ask the staff.

To coincide with the launch, we will be serving guava juice and guava tea in store. Please come and enjoy your shopping while trying out the scrubs and other products. We look forward to seeing you!
*Guava tea and guava juice will be available until stock runs out.