It's so easy POPUP will be held at Isetan Shinjuku♪

The Isetan Shinjuku Beauty Apothecary, which has the concept of "staying beautiful and healthy now and in the future," will be hosting a one-week limited time "It's so easy POPUP." Beauty Apothecary stocks natural items from around the world, including cosmetics, health foods, supplements, and room fragrances, and there is a wonderful selection of products that will get you excited just by walking around the floor.
At this POPUP, we will be recreating the entire Minami Aoyama It's so easy store in a promotional space. We hope you enjoy the feeling of shopping at a real store.

[It's so easy POP UP Isetan Shinjuku Beauty Apothecary]
Period: 2022/11/2 (Wed) - 2022/11/8 (Tue)
Location: Isetan Shinjuku Main Building, 2nd basement floor Beauty Apothecary/Park Books & Promotions Opening hours: 10:00am - 8:00pm

[NEW ITEM]
Davids Whitening Toothpaste (Strawberry Watermelon)
A mint-free whitening toothpaste with a strawberry watermelon flavor that can be used by both adults and children. With its fresh, gentle sweetness, this toothpaste will make brushing your teeth a fun experience every day. It can also be used by children who are just starting to get their baby teeth in. This delicious flavor is also recommended for those who don't like mint.

[PIC UP ITEM]
HERBIVORE BOTANICALS Emerald Deep Moisture Face Oil
Infused with hemp seed oil, rich in essential fatty acids to soothe irritated skin, and shiitake mushroom extract and ashwagandha root (Withania somnifera root extract), which contain adaptogens that help build resistance to environmental stress, this soothing, deeply hydrating blend leaves skin feeling velvety soft and hydrated.

ORGAID Essence Mask (Multipack)
A multi-pack that lets you try out all three types of OrgaAid sheet masks. Comes in a box containing two of each type. Also great as a gift.
<Essence Moist Mask> Organic highly moisturizing anti-aging mask.
＜Essence Clear Mask＞ A sheet mask perfect for the season when you need to worry about UV rays. Gives you clear, translucent skin.
＜Essence Lift Mask＞ Contains organic Greek yogurt. Perfect for times when your skin tends to lose its balance, such as during seasonal changes.

Davids Whitening Toothpaste (Sensitive)
A whitening toothpaste made from only natural ingredients, with a natural sweetness and a refreshing natural mint flavor. Brushing your teeth can help whiten your teeth, remove plaque, prevent tartar buildup, and prevent bad breath. Focusing on caring for tooth enamel, it contains nano-hydroxyapatite, which cares for teeth and gums that are sensitive to temperature stimuli. It absorbs plaque and smoothes the surface of the teeth.

In the promotion space, we have specialized staff who will help you.
Please feel free to contact us with any concerns you may have about your skin in autumn and winter.
We can also help you with gift selections for the Christmas season.
We look forward to your visit.