Let's reconsider oral care products

June 4th to 10th is Dental Hygiene Week, established by the Ministry of Health, Labor and Welfare, the Ministry of Education, Culture, Sports, Science and Technology, the Japanese Dental Association, and June 5th is World Environment Day.
Why not take this opportunity to review your daily oral care products?
This time, we will be bringing you a magazine focusing on the oral care products handled by It's so easy.
The oral care products sold at It's so easy have been made with simple ingredients, are stress-free to use, and are environmentally friendly for several years.

First, THE HUMBLE CO., known for its bamboo toothbrushes. The term "SDGs" has now become well established. Due to this influence, toothbrushes have been reconsidered as one way to eliminate plastic, and bamboo toothbrushes have appeared, which is a major change in oral care products.

Toothbrushes become garbage after a certain cycle, so we are thinking about the process and moving to bamboo toothbrushes instead of plastic ones. We are also paying attention to the materials used for packaging and the ink used for printing, and products that are kind to both the earth and humans are being produced one after another.

Following on from the bamboo toothbrushes, dental floss has been a big hit. Most of the people who come to the store looking for THE HUMBLE CO . floss say they were looking for floss that didn't come in a plastic case.

Like their toothbrushes, THE HUMBLE CO. floss also uses paper cases and soy ink for the packaging. The floss itself has no core and can be used until the very end, making it a thoroughly eco-friendly product that can be recycled. Above all, the floss itself is very easy to use, and the floss does not contain commonly used gelatin or PFCs (fluorinated compounds), but is coated with natural candelilla wax. The wax contains natural flavors and xylitol extracted from birch trees. The floss is not slippery even with wet hands, so there is no need to worry about the amount of pressure you use, and it is designed to easily reach any gap between your teeth. This is a product that we highly recommend for floss beginners.

The second is Davids organic toothpaste.

Davids, which is also renowned for its design, is a hugely popular product with more and more comments every year saying, "I've seen this somewhere before" or "I've used this before." When asked what the secret of its popularity is, the toothpaste makes you want to give a simple answer: "Just try it and you'll understand." This is because the story behind the birth of Davids is itself very simple. The founder of American organic toothpaste Davids began researching the ingredients in toothpaste that was labeled "natural." He found that many of the ingredients were unhealthy. Realizing that he had been fooled by the "natural" on the packaging, he continued to search for a healthier, better product, and came up with the simple idea of creating his own original toothpaste.

The completed toothpaste is a whitening type made from 100% natural ingredients, with a natural sweetness and a refreshing natural mint flavor. It was created as the simplest form of toothpaste that can be expected to "whiten teeth, remove plaque, prevent tartar buildup, and prevent bad breath" through brushing.

We want our products to continue to be simply good for both the people who use them and for the environment. We hope that these two brands, delivered with this sentiment in mind, will continue to reach many people and that their good qualities will continue to spread.

No matter how many eco-conscious products are distributed, they are meaningless if they cannot be used continuously. When you get a product that is both comfortable to use and easy to use, it may be the first time that recycling in the true sense of the word begins to move forward.