Welcome to It's so easy
It's so easy is an organic select shop tucked away in a brick building in Minami-Aoyama. We carry a selection of carefully selected items from around the world, including skincare, underwear, food, and miscellaneous goods.
What kind of shop is it? There are benches that make you want to take a break in the shade.
It's a space like a bookstore where you wander in without any particular purpose, wondering if there's a book that will inspire you.
It's so easy mainly stocks skin care products that are hard to find elsewhere.
Some customers come to buy more of their favorite brands,
Some customers say they were attracted to the organic products and came to take a look.
Another question I often get asked is, "Do the store staff only use organic products?"
I would like to answer, "Yes, of course. I love organic food and use organic products for most of my daily life," but to me, I admire women who live like that.
I also use chemical products. In fact, I don't mind them.
I love the unique colors, scents and flavors.
I can't help but pick up chemical products that are disguised as natural.
Many of the staff at It's so easy are delicate and sensitive.
Unless it's really bad, my skin doesn't get irritated no matter what I use.
There are more worries about aging. (That's what they call anti-aging care.) So, from cheap cosmetics to foreign brands,
People are easily swayed by word of mouth, and impulse purchases such as buying packages are commonplace.
Still, the reason why organic foods are my favorite may not be because of the ingredients, but because of the comfort I feel with my whole body.
Today and tomorrow, I am constantly swayed by the latest information, but I also keep my trendy side as I exchange skin care information with my customers.
What suits you doesn't suit me.
Because you have to use it, you have to touch it, you have to taste it,
I really don't know if it's good or bad.
It's fun to use your five senses to find something that suits you and feels good.
If you can find just one such item at It's so easy,
It is such a happy experience.
