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ほっとかないで、いまがチャンス! 夏のダメージ肌を一皮むいちゃおう♪

Don't leave it, now is your chance! Let's peel off the damaged skin from summer♪

Following on from our previous article on the LIP intimaite care cleansing oil, this time we will be introducing the LIP intimaite care V-line coconut scrub, which is only available at the POPUP.
Why not use a special scrub to thoroughly care for areas that are usually overlooked, such as tight underwear and dark spots from summer swimsuits, to beautifully transform your summer body into an autumn body? This magazine is also a must-read for those who have had a Brazilian wax in the summer. When is it best to use V-line coconut scrub? Let's ask Takahashi, product advisor for LIP intimaite care, right away.

What causes darkening of the buttocks and delicate areas?
Darkening of areas such as elbows, knees, buttocks, and delicate areas is said to be caused by excessive production of melanin.
Tight underwear and clothing cause friction, which dries out the skin, and this irritation causes the production of melanin. When excess melanin is produced in the skin, the skin's turnover is not normal, and the pigment remains on the skin, causing darkening. Just like the turnover on the face, you start to feel rough and stiff. The buttocks in particular are prone to daily friction and pressure from long hours of desk work and the pressure of underwear (clothing).
By using this treatment once or twice a week, the surface of your skin will become softer, giving you clearer, more youthful skin.

Self-care to prevent ingrown hairs with Brazilian wax
The most common concern among Brazilian waxers is,
This is an ingrown hair in the delicate area.
Ingrown hair is hair that grows into the skin and is buried and does not come out, as opposed to hair that grows outside the skin. It is also called "ingrown hair". When ingrown hair appears, it can cause redness, pain, itching, and inflammation. The V-line coconut scrub is very effective in preventing ingrown hair.

Can also be used on sensitive areas
Areas that are prone to darkening tend to have disrupted cell turnover.
The surface and underside of the buttocks, which are hard to reach, as well as under the armpits, are surprisingly easy to feel dull and rough. You can use it on a wide range of areas, from the upper back and behind the knees, which are difficult to reach and where sweat tends to accumulate, to the entire neck and décolleté. Use once or twice a week (2 to 3 times if your skin surface tends to become hard) according to your skin type.

Causes and treatments for underarm bumps
V-Line Coconut Scrub is also recommended for those who have white or black bumps under their arms. White bumps are said to be caused by sebum clogging the pores, and when sebum and old keratin mix together, they become keratin plugs that clog the pores and lead to white bumps. Black bumps are said to be mainly caused by ingrown hair, just like in the delicate zone.
This is one of the symptoms that can also occur when you remove your hair yourself using tweezers or a razor.
The skin under the armpits is soft, thin and very delicate.
If you are too concerned about dullness or odor, washing your skin too much can actually dry out your skin, disrupting the skin's turnover and making it easier for dead skin cells to build up. It is important to wash your skin gently and carefully, scrub your skin with a scrub several times a week, and keep your skin turnover functioning normally.

Staff comments
After use, the skin feels plump and moisturized. The finish is very fresh, almost as if you've applied gel. The texture feels as if it's been generously soaked in lotion, and it's irresistible. LIP intimaite care products are made with the utmost consideration to "prevent dryness," and I felt they were products that go one step further to address the everyday concerns of women. It's easy to see why people would want to use LIP intimaite care products again and again in their daily skincare routine.

Finally, we will show you how to use the V-line coconut scrub.

V-Line Coconut Scrub is especially gentle on the skin around the bikini line, removing dead skin cells, softening the skin and giving it firmness and radiance. It also prevents ingrown hairs after hair removal, leaving your skin smooth and clear.
Apply an appropriate amount to wet skin and gently massage. Rinse off with lukewarm water. The viscous gel emulsifies when mixed with water. Use once or twice a week depending on your skin condition. After scrubbing, use Cleansing Moisturizing Oil. Prevents dry skin and keeps skin healthy.

A 100% natural, 100% vegan, 46% organic scrub based on sunflower hybrid oil and containing a high concentration of coconut shell for exfoliation.

LIP intimaite care POP UP will be held from 9/10 (Sat) to 9/19 (Mon, holiday)

At It's so easy, you can try out the touch-up product at home, and we are also distributing samples of cleansing oil (for 2-3 uses).
Please take this opportunity to come and visit It's so easy. We are also holding a POPUP at the It's so easy WEB SHOP.

It's so easy

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