joha – It's So Easy

joha

Joha was founded in Denmark in 1963, when a young tailor made wool underwear for children. It is a well-known and beloved long-established brand in Scandinavia, so much so that it is said that everyone has worn it at least once. It was the first brand to use merino wool in children's clothing, focusing on the inherent functions of wool, such as antibacterial, deodorizing, water absorption, and moisture retention, and currently also produces women's and men's underwear. Joha's wool is made only from the finest 18-19 micron fibers of high-quality merino wool, so there is almost no discomfort from itchiness. In addition, it is resistant to deformation and can be washed in the washing machine.