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It’s so easy POP UP SHOP開催 1月8日より一週間限定START!!(伊勢丹新宿店ビューティアポセカリー)

It's so easy POP UP SHOP will be held for one week only from January 8th!! (Isetan Shinjuku Beauty Apothecary)

From Wednesday, January 8, 2020, at Beauty Apothecary on the second basement floor of the Shinjuku Isetan Main Building,

It's so easy will be holding a limited-time POP UP SHOP.

This is the fourth It's so easy POP UP SHOP at Beauty Apothecary, and HERBIVORE BOTANICALS' Emerald Deep Moisture Face Oil will be released as the first new product of 2020!

This face oil is like a supplement that will enhance your regular skin care products, containing hemp seed oil, which is rich in essential fatty acids and helps soothe skin inflammation, and ingredients including adaptogens that increase resistance to environmental stress.

This limited edition set also includes an emerald face roller made from natural stone.

Available as a special kit in limited quantities!
This item will be available at the Isetan Shinjuku Beauty Apothecary store first, so don't miss out!

In addition, we have many other brands and standard products that can only be found at It's so easy.

A classic anti-aging care brand that uses only 100% organic plants

From "Bottega Organica" and the natural skin care brand "HERBIVORE BOTANICALS" from Seattle,

The second special kit, the "Self Love Kit," will also be available, as well as natural toothpaste "Davids" and the herbal tea brand "shirakaba Lab," perfect for gifts.

The lineup will also include a full range of underwear designed with comfort in mind, including "BASE RANGE" and "Souple luz," which use organic materials, and "joha," which features merino wool.

We have also added more items to the species by the thousands series, which was just launched last year! We look forward to welcoming you to our store, where we will be stocking new products perfect for the start of 2020.

Period: Wednesday, January 8, 2020 to Tuesday, January 14, 2020

Location: Isetan Shinjuku Main Building, 2nd basement floor, Beauty Apothecary Park/Promotion



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