It's so easy POP UP SHOP will be held for one week only from July 31st (Isetan Shinjuku Beauty Apothecary)

From Wednesday, July 31, 2019, "It's so easy" will be holding a limited-time pop-up shop at Beauty Apothecary on the second basement floor of the Shinjuku Isetan Main Building.

This POP UP is packed with many new products,

HERBIVORE BOTANICALS' body scrub "AMETHYST" and others,

ORGAID, the company known for their sheet masks, will also be releasing face scrubs! These face scrubs will be available for sale starting from this POP UP!

Don't miss it!

In addition, we also have many standard products selected by It's so easy.

We have a wide selection of products, including the aging care brand "Bottega Organica," which uses only 100% organic plants, and the natural skin care brand "HERBIVORE" from Seattle.

BOTANICALS, natural toothpaste "Davids", and others.

They also offer underwear that is designed with comfort in mind, such as "BASE RANGE" and "Souple luz," which use organic materials, and "joha," which features merino wool.

It will be available in a full lineup.

In the FOOD section, the gorgeous-looking and tasty herbal tea brand "shirakaba Lab" has finally released their herbal tea in collaboration with It's so easy!

Don't miss this too!

We welcome you with new products perfect for summer.

Period: Wednesday, July 31, 2019 to Tuesday, August 6, 2019

Location: Isetan Shinjuku Main Building, 2nd basement floor, Beauty Apothecary Park/Promotion