It's so easy POP UP SHOP held (Isetan Shinjuku Beauty Apothecary)

It's so easy will be holding a limited-time pop-up shop at Beauty Apothecary on the 2nd basement floor of Isetan Shinjuku Main Building from Wednesday, July 21st, 2021.

These are all products that you should try at least once, including HERBIVORE BOTANICALS, a natural skincare brand from Seattle, natural toothpaste Davids, and ORGAID, a face sheet mask that is essential for summer!

You can take a look at "joha," an apparel brand that we hope you will incorporate into your SDG-driven lifestyle.

And as a pre-release product at Beauty Apothecary, "Coco Rose Body Oil" from HERBIVORE BOTANICALS will be available!

The Illuminate Body Oil (Rose Quartz), which was sold for a limited time a few years ago, has had its formulation changed and is now available in Japan as a new product.

The newly reborn "Coco Rose Body Oil" is a blend of Moroccan Damask roses.

This body oil envelops you in the ephemeral scent of coconut and rose.

We hope you enjoy the natural and organic lifestyle proposed by It's so easy to your heart's content.

We look forward to seeing you all there.

Period: Wednesday, July 21, 2021 - Tuesday, July 27, 2021

Location: Isetan Shinjuku Main Building, 2nd basement floor, Beauty Apothecary Park/Promotion