It's so easy shopping ranking for the first half of 2021: The top 3 items we bought again and again!
The " Repeat Purchase Ranking " published in 2020 was well received, so
This year, we will be sending out the magazine in two parts, the first half and the second half.
The ranking is based on "repeat purchases" rather than "best selling items," so there's a good chance that after trying it, you'll think, "Wow, this might actually be good."
So without further ado, here are the top 3 products that helped us in the first half of 2021!!!
We respond to the voices of those who say, "I've been wanting to try this!" and "I've been looking for something like this!"
01 ORGAID Organic Face Scrub
This face scrub was originally sold in a tube.
It has been improved for ease of everyday use and has been renewed in a jar type.
It was only recently that sales of the product resumed in Japan in July of this year after it was renewed. Despite this, it has become the product with the highest repeat purchase rate and has been ranked at number one.
Fans who have been using this product since it was in tube form have been calling out to us with comments like, "We've been waiting for this!" and we've also received many inquiries about re-stocking it.
In response to this request, Mami, a staff member at It's so easy, conveyed the voices of our customers directly to the buyers and negotiated with them! There is a story behind how they managed to get the product in time for the summer stock, so it's definitely a scrub that you won't regret trying.
【Product Features】
Organic plant oils and organic honey moisturize and soften the skin while gently removing excess dead skin cells.
It evens out roughness, dullness, and uneven skin tone, giving you clear skin. It hydrates from within, giving your skin a firm, taut, and smooth texture.
02 HERBIVORE BOTANICALS Epsom Salt Body Scrub (Amethyst)
A body scrub containing Herbivore amethyst rough stones, which has become an enduring favorite.
Herbivore comes in three different types of scrubs, but over the past six months Amethyst has become the most popular in repeat purchases, surpassing Coco Rose Scrub.
One of the reasons is the changes in lifestyle caused by the COVID-19 pandemic. I think there has been a big difference in how people choose the products they want.
Amethyst is also known as a power stone that can ward off evil spirits, and in these modern times when there is so much anxiety-inducing news flying around, many people are choosing amethyst as a gift to lift their spirits, even if just a little.
【Product Features】
This luxurious body scrub is made with Epsom salt and sugar, highly moisturizing organic virgin coconut oil, shea butter, and finely crushed natural amethyst powder. It gently removes dead skin cells from the skin while simultaneously moisturizing it. After care, you can soak in the bathtub as it is and enjoy it as a bath additive.
03 Davids Whitening Toothpaste (Charcoal)
Among It's so easy selected products, Davids has the most media exposure.
It seems to be used by a wide range of generations, and we can really feel the strength of repeat purchases every year.
The charcoal color has seen a high repeat purchase rate in the first half of this year!
Most people start with the classic peppermint flavor and then buy charcoal as their second flavor.
The charcoal flavor contains coconut oil, which many people commented makes the tongue feel even smoother when touching the teeth. However, all four flavors are popular Davids flavors.
I get the impression that many people repeat the cycle of flavors in the order charcoal, such as "peppermint → charcoal → citrus → charcoal → spearmint."
【Product Features】
Coconut Shell Activated Carbon Activated carbon with millions of tiny holes is made by treating coconut shells at high temperatures.
It has magnetic attraction power and removes odors that cause bad breath. In addition, brushing also removes surface stains and whitens teeth.
The coconut shell activated charcoal that Davids uses is very finely grained and won't damage your tooth enamel.
It kills the oral bacteria that form plaque, making it harder for cavities to form. It also moisturizes the mouth, preventing dryness, stickiness, and bad breath.
*The flavor is mint.
STAFF: It's so easy
